Institutional investors are tracking online sports betting platforms as US handle hits record volume, reshaping margins, ...

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as ...

Here's what to know about when the NFL draft begins on Day 3, including start time, channel, streaming, location, best available players and more.

The upfronts, the biggest national market for TV advertising, are still a central place for trading in billions of dollars ...

It’s sad to watch grown statesmen, sports figures and corporations sell-out to sports betting. To the young family man: ...

Fernando Mendoza LinkedIn commercial: Inside NFL Draft ad featuring Raiders No. 1 pick's unique partnership originally ...

Caitlin Clark stole attention during the NBA Playoff fourth quarter by appearing in two major commercials on NBC. Featured in ...

Chris McIntosh is resigning as the athletic director for the Wisconsin Badgers, effective April 13. McIntosh is taking a new role as the Big Ten's deputy commissioner for strategy, starting May 1.

Before she fired athletic director Anne McCoy last fall, Washington State president Elizabeth Cantwell spoke publicly about the need to improve fundraising efforts with an emphasis on NIL. After she ...

GRAND FORKS — UND athletics has taken a first step in exploring the use of jersey patches on uniforms. Fighting Hawks Sports Partnerships (FHSP), the sponsorship arm for UND athletics and the Ralph ...

Sometimes there is nothing better than a classic. The Seattle Mariners released another commercial Tuesday with opening day just two more sleeps away. This one paid homage to one the team’s most ...

Forbes contributors publish independent expert analyses and insights. Jeff Fedotin covers the Kansas City Chiefs and sports business. Before eking out a 71-65 victory, Duke was in peril of becoming ...