You don’t have to be a sneakerhead to appreciate adidas’s iconic logo. From Nike loyalists to Veja enthusiasts, everyone recognises those tell-tale three stripes. And yet, few of us actually know what ...

Any Michael Jordan fan or sneakerhead knows the legend: His Airness preferred Adidas and Converse -- the latter of which were repped by Magic Johnson and Larry Bird -- and really wanted nothing to do ...

Adidas has been selling sports shoes since the late 1940s - but people are only just noticing the 'hidden message' the brand has been sending to its customers through its logo. Founded by Adolf ...

When you strap on a pair of Adidas sneakers or see tracksuits with parallel stripes, you’re looking at one of the most recognizable design motifs in sports and fashion. But behind those three lines ...

Close to a year after signing James Harden to a massive $200 million deal, Adidas unveiled the Rockets superstar's signature logo. Harden has been playing in custom Adidas since signing with them, but ...

Adidas will drop its opposition to a trademark application by Black Lives Matter for a logo that features three parallel stripes, according to a statement Wednesday, two days after the sportswear ...

The European Union General Court on Wednesday ruled against Adidas' claim that its famous three stripes, applied in any direction, deserve trademark protection. The ruling dealt a blow to a sports ...

Adidas AGADS0.47%increase; green up pointing triangle said it would drop its opposition to Black Lives Matter’s bid to trademark its logo design, which, like the sportswear company’s emblem, features ...

A new era of teams is competing for the NBA Championship while a new generation of players assert themselves in the league and footwear industry. LA Clippers guard James Harden has already been ...