Last week we got the first proper look of, what seems to be, the next generation of adidas F50. The boot debuted at both the ...

Adidas AG accelerated to double-digit revenue growth for the 2024 full-year period, with currency-neutral (cn) revenues ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Having increased its marketing spend by 12% last year, the sportswear giant plans to ramp up investment in 2025 as its brand ...

SINCE ITS FOUNDATION, Adidas has always been recognised as one the best producers of running shoes on the planet. Excluding perhaps only Nike, there may not be a more respected running brand – and ...

Adidas kicked off its weekend festivities with a major splash. Adidas Basketball celebrates NBA All-Star Weekend with the debut of the highly anticipated Dame X and the DON 7, signature ...

Because Adidas sells a wide variety of comfortable trainers meant to serve specific purposes, it features tons of different materials, including PrimeKnit, suede, leather, and mesh. Cushioning ...

Lionel Messi recently launched Adidas's latest F50 boots named La Vida Rapida, which will reportedly be worn by Barcelona star Lamine Yamal among other young superstars. The La Masia graduate is ...

Inter Miami superstar Lionel Messi has launched the latest edition of Adidas F50 boots, named ‘La Vida Rapida.’ The boots will also be worn by Barcelona wonderkid Lamine Yamal and USWNT rising ...

This F50 model will be worn exclusively by Lionel Messi as well as ten young ballers that have been chosen to ball out in them. Adidas are not shy of gifting Messi a signature boot, the Argentinian ...

Dylan Fletcher had points to prove as well as to notch up on the leaderboard with his first event win as Britain's SailGP skipper in Sydney last weekend, not least showing he could do it 'flying ...

It certainly had some hard acts to follow – the 288 GTO and the F40 – and its successor was the superb Enzo, but the F50 has always struggled to establish its identity in this revered company.