YouTube and Facebook are the most popular social media platforms in the United States and used daily, says a recent report from the Pew Research Center, while a new study about social media is the ...

With news that the European Union’s approval of the deal has cleared the final regulatory hurdle to the creation of the world’s largest agency group by revenue, this week sees a deeply changed agency ...

James Hurman explores how Bill Bernbach's pioneering insights about creativity's commercial power have been repeatedly validated by modern effectiveness research, while warning that the industry's ...

Experience-led growth is the proven path forward, as companies that consistently deliver a strong experience across all channels often achieve more than double the revenue growth of lagging ...

Live commerce, driven by human connection and interaction, offers a blend of entertainment and immediacy, transforming the traditional online shopping experience.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Marketing teams often focus their budget and energy on campaigns and paid media, yet according to Spikes data, only 7% of “excitement points” come from paid media, proving that there is immense value ...

Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and more ...

When it comes to developing highly effective marketing, WARC is the most trusted source of insight and inspiration for world leading brands, agencies, media owners and academic institutions. With our ...