The Drum Awards Festival celebrates the leaders pushing B2B marketing toward richer stories and sharper strategy. Follow ...

The film, a year in the making, is this year’s incarnation of Publicis Groupe ’s annual Wishes tradition, which usually sees ...

As Publicis Groupe marks its hundredth year with a sweeping new film just as the ink dries on Omnicom’s takeover of IPG, ...

The first is a process known as interest-based targeting. It’s a type of ‘cold’ audience targeting that uses demographics and ...

In fact, some of the smartest rollouts of AI will be those that free staff to focus on exactly that: the kinds of high-touch, ...

The eagle-eyed will also see a good few names from the PR world – not a reflection of dominance of PR categories in our wider ...

Coming out on top is, once again, Area 23, which took home Network Agency of the Year at this year’s The Drum Awards grand ...

Storytelling is fundamental to human connection. From ancient survival tales to modern advertising, stories help us make ...

Supporting public and print media, he argued, is not protectionism but self-preservation. Without them, Europe risks sliding ...

Lippincott’s global experience lead explains how AI, trust and brand clarity are shaping the future of digital experience.

Digital media consultant Mark Challinor continues the News Horizons series, which features interviews with the people shaping ...

As the lines between digital and physical (‘phygital’) environments become more hazy, experiential out-of-home (OOH) has ...