Along with the fine, the company has been ordered to withdraw the misleading ads immediately and refund the promised Rs 50 in ...

The J7 is expected to focus on AI-driven innovation, new media solutions, and tech-integrated marketing tools with plans to ...

Under the mandate, the agency is expected to manage all PR, digital, events and integrated communications efforts for the production house, Sure Real Pictures.

The campaign used an AI tool to generate customised itineraries, hyper-realistic visuals and a video featuring Ayushmann Khurrana delivering tailored recommendations.

As part of this report, findings showcased how the right platform, format, and creative, can drive substantial gains in brand ...

The Admitad report recorded a YoY growth of 15% GMV, online orders rising by 21%, while affiliate partners earned 18% more ...

With over three decades of experience, Poitou most recently led the Digital and Technology Services practice at Alvarez & ...

With over a decade of experience in advertising sales and media, he most recently served as Group Head - Advertising Sales at ...

The brand revamp, including a redesigned logo, updated visual identity and new packaging, is intended to improve recall and ...

Before joining Randstand India, Uthappa had previously held senior positions at Adecco, TeamLease Services, Atos, Siemens, HP ...

The former employee alleges that Meta inflated the performance of Shops ads by exaggerating the return on ad spend (ROAS) of Shops ads by 17–19%.

MG Motor’s Udit Malhotra talks about marketing India’s EV category through hyperlocal campaigns, consumer-led storytelling, and personalised strategies.