The agency's goal was to enhance the consumer experience with an updated visual identity. Generative AI was utilized to visualize fragrances and moods.

He reports to Tara DeVeaux, BCG Worldwide CEO. The agency's work includes French's, Checkers, Hilton and Cholula.

Showing up in spaces where gamers gather allows brands to reach a captive and increasingly receptive audience.

COVID cases go up nationwide every summer, but PSAs cautioning the public about that fact seem to be an endangered species.

This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry defined by widespread fragmentation.