Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Social Media Marketing - This infographic explores the top-produced influencer marketing content types, the engagement rates ...

Marketing Management - The level of global employee engagement—the share of workers who feel enthusiastic about their ...

AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...

Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

The holiday dust has settled, and you're reviewing last quarter's performance in your marketing attribution dashboard. Meta claims $20 million in Q4 revenue, Google added $18 million, while TikTok ...

Trade shows, conferences, and other events remain critical to your B2B marketing strategy in 2026. As in-person engagement continues to rebound, marketers are under increasing pressure to deliver ...

More than 2 Billion World Cup-related searches have been made since the event started on June 12. The opening game scored record ratings for ESPN, outpacing every other Cup dating back to 1930. Here ...

Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness. That's according to a recent report ...

Dropping crisis preparation from creative operations is a grave mistake. Even in times of stability, there are always hidden risk points that can crack when pressure hits. As reported by Gartner, ...

For two decades, B2B marketing has optimized around predictable gatekeepers: search engines, social platforms, and professional networks. We built entire playbooks around ranking higher, nurturing ...

Accountants and marketers might not cross paths in your organization very often, and that's a shame. When your management accounting team collaborates with Marketing Operations to track sales trends ...