Marketing Strategy - Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, February 27. Stay in the know.

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just ...

Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.

AI enables massive content production, but often at the cost of brand differentiation. Learn how elastic marketing helps teams scale output while protecting voice, quality, and strategic consistency.

Autonomous AI agents promise scale in B2B marketing, but human oversight remains essential. Learn how marketers can prevent AI hallucinations and maintain strategy, accuracy, and brand integrity.

What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Long-form news articles get roughly the same number of mobile visitors as short-form articles, but they garner twice as much engaged time, according to recent data from the Pew Research Center. The ...

Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.

Apple and Google are the two most valuable global brands, according to recent research from Interbrand. Its annual report was based on an analysis of major brands around the world. The researchers ...