Marketing Strategy - Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to ...

Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair. That's according to a recent survey of 1,000 people in the US conducted on behalf of Aurora University.

Artificial Intelligence - Catch up on select AI news and developments since Friday, February 27. Stay in the know.

Artificial Intelligence - Catch up on select AI news and developments since the workweek ended February 20. Stay in the know.

Catch up on select AI news and developments from the past week or so: Anthropic debuts Claude Opus 4.6 with multi-agent teams and expanded knowledge work focus. Anthropic launched Claude Opus 4.6 as a ...

If you run a nonprofit, you know that marketing is essential to your mission. To many nonprofit managers, marketing equals fundraising and nothing more. But your organization exists for more than just ...

Most enterprises understand the value of effective corporate and product brochures and a compelling website, but many enterprises underestimate the value of success stories—also known as case studies.

Catch up on select AI news and developments from the past week or so: MiniMax's new open M2.5 and M2.5 Lightning near state-of-the-art while costing 1/20th of Claude Opus 4.6. Chinese startup MiniMax ...

Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research.

Autonomous AI agents promise scale in B2B marketing, but human oversight remains essential. Learn how marketers can prevent AI hallucinations and maintain strategy, accuracy, and brand integrity.

What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content ...

AI enables massive content production, but often at the cost of brand differentiation. Learn how elastic marketing helps teams scale output while protecting voice, quality, and strategic consistency.