Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

Approximately 75% of Americans are interested in soccer, with 45% saying their interest is increasing, according to data from ...

One More Round” will feature “Hot Ones” host Sean Evans and is part of a brand platform that launched in June.

RedVest Media gives participating brand partners a targeted approach to advertising through onsite premium ads, in-store ...

A digital spot, tailgate tour and other game day experiences promote DoorDash Streaks, a program that rewards app users who order on Saturdays.

Downy tells ‘Almost Scandalously Soft Stories’ for Spotify campaign The P&G brand is tapping into the growing popularity around audiobook romances with four stories that position freshness as a ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

Garry, an artificial intelligence-generated character, shows how brands can use the buzzy tech to quickly respond to viral moments.