The Unilever-owned brand for is utilizing branded ads on Lyft and shoppable recipe videos on Roku that will lead to Walmart’s recipe page.

Global Head of Marketing Hiroki Asai explains how the company is replanting the flag around the platform's vision for travel with a new ad and app refresh.

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

The media conglomerate boasted a portfolio that drives $1.4 trillion of consumer spending every month — and took shots at its ...

Sponsors including Samsung Galaxy, Under Armour and Wayfair delivered real value during the first year of the women’s 3-on-3 ...

The platform combines proprietary supply-side intelligence with artificial intelligence-powered buying tools to streamline ...

It may surprise you to learn that the biggest obstacle to AI-powered marketing success isn't technology — it's mindset.

Here are six key use cases where high-quality B2B2C data, enabled through the development of IPPs, can deliver real business ...

Pat O’Toole, now chief marketer at youth-enrichment company Unleashed Brands, explains how the CMO role continues to evolve.

Brands including Lysol, Amex and Poppi are taking advantage of advertising offerings from the media giant as it prepares for ...

At the NewFronts, CBO Aji Mohan touted how Snap has been able to grow its advertiser base through performance and ...

Twenty-one percent of advertisers report no plans to align marketing with social issues this year, up five points from 2024, ...