The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a ...
Chief Marketer's coveted Agencies of the Year list is the ultimate leaderboard of marketing agency partners.
Chief Marketer sat down with Amy Marentic, CMO at Genesis Motor America, to discuss the brand's marketing goals while at the ...
Hyundai Motor America CMO Sean Gilpin discusses the brand's FIFA partnership, data-driven marketing strategies, brand versus ...
Chief Digital Officer Erica Randerson discusses the gifting brand’s refreshed app, using purchase data in marketing, AI ...
New data from Adobe finds that AI can’t read a quarter of a retailer's homepage, on average. Plus, AI-referral traffic ...
When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. For one, hockey fans were drawn to the giant, perfectly coifed mullet atop of it.
When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. For one, hockey ...
At NRF ’26, Thirdlove Chief Marketing Officer Amy Carr discusses how the bra brand is restructuring its organization to prepare for generative AI agents. Plus, the brand bets on physical retail while ...
Working on a promotional campaign with what promises to be one of the biggest movies this year would be quite a coup for just ...
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