We sat down with McKinsey partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how ...

Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead ...

Editor’s Note: Multiple brands once again descended upon the Côte d’Azur for the Cannes Lions International Festival of Creativity to entertain marketing, advertising and comms professionals with ...