NBCU and GroupM lead the shift toward cross-platform proof through its Ad Creative ID Framework.

While shooting the iconic Snickers spot, White was described as ‘amazing’ and ‘down-to-earth’ behind-the-scenes.

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

The winners of the 2024 Best of the Best Effies prove that marketing effectiveness isn’t about budget, fame or size. From ...

To promote the “pop”-up shop, the brand released a hilarious video, created by PepsiCo’s in-house creative agency, The Studio, featuring moms whose expectations on their special day fell flatter than ...

Companies' hesitation to take part in Pride is reminiscent of their silence during Black History Month in February, according ...