Titled Enjoy the Ride, the campaign pairs award-winning actor and longtime brand collaborator Greg Hsu with Peking Opera artist Geng Qiaoyun inspired by tangma, a stylised horse-riding performance ...

In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency ...

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

SQREEM Technologies, Taylors Wines, GO Communications, and more, in our weekly collection of people moves and account news.

In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.

The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

Dyson has shortlisted Omnicom Media, WPP Media and Publicis Media as part of its global media review. Campaign initially ...

ChatGPT advertising doesn’t behave like search, social, or display. It operates inside a conversational interface where users ...

In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term ...

The bleak-sounding app that has taken China by storm is a simple digital check-in tool for people living alone.

Coca-Cola has launched its Chinese New Year campaign in collaboration with WPP Open X, led by Ogilvy Shanghai and supported ...