Nearly two years after its launch, World (CRYPTO: WLD), co-founded by OpenAI CEO Sam Altman, debuted in the U.S. on Thursday.

At a buzzy event in San Francisco, World announced a series of Apple-like stores, a partnership with dating giant Match Group, and a new mini gadget to scan your eyeballs.

Altman co-founded “World” in 2019 — known as Worldcoin until last year — to create a global identity verification system.