The AI expansion on the four Pixel 10 models amplifies Google’s efforts to broaden the use of a technology that is already starting to reshape society. At the same time, Google is taking a swipe at Apple’s Achilles’ heel on the iPhone.

Google's updates to the Pixel 10 line allow it to showcase what its latest AI technology can do when enhanced by the Tensor G5 processor, an upgrade to the company's custom silicon designed for the AI experience.

With all the attention on the Pixel 10 hardware this week, some of the "Made by Google" software updates may have gone unnoticed. The Pixel 10 series includes Google's version of the Apple Journal app.

Software has always been an integral part of the Pixel experience, and that's not changing with the new Pixel 10 family. At its Made by Google event today in New York, Google detailed a suite of new machine learning and AI features that will debut with the Pixel 10 series before making their way to earlier models.