Paid subscribers (VSCO is $7.99 monthly or $29.99 yearly) will get unlimited messages while free users can strike up three new conversations per day with people who don’t follow them.

VSCO’s wide-range of unique filters are arguably the app’s biggest draw. With over 200 presets available, users will undoubtedly find the best filter for their picture of choice.

VSCO, which has $90 million in funding, likely drives its revenue thanks to its membership model. Launched in 2017, a subscription to the app unlocks 200+ editing presets, along with video editing ...