The price of Swiss watches might be about to skyrocket with brands like Rolex, Omega, and others set to react to the White House’s executive order imposing a 39% ad valorem tariff on all imports from ...

A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Tariffs are cited as the major factor driving the change.

On April 9th, tariffs on Swiss watch imports were implemented at a rate of 31%, while EU watch imports are subject to a 20% tariff. There is currently no clear guidance from the administration ...

“We were like, 31 percent—this completely changes the business and how we’re supposed to operate,” Chris Daaboul, founder of EsperLuxe, a high-end watch retailer in Boston that specializes in ...

Switzerland is bracing for a big tariff hike on its exports, and its watch industry could take the brunt if President Trump hits Alpine nations with an enhanced 39% tariff for its exports, slated to ...