Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Southwest passengers will soon buy assigned seat tickets as the carrier ends decades of open seating and other perks in the ...

Assigned seating is coming to Southwest Airlines in 2026. Here's when, how it will work and how much it will cost to choose a ...

Starting July 29, customers can begin booking tickets with seat assignments for flights departing January 27, 2026.

Southwest Airlines announced Monday that the open-seating option that set it apart from competitors only has a few months ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your ...

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Meanwhile, Southwest is also rolling out a new group-based boarding process for passengers starting with extra legroom seats ...