Southwest Airlines, Milwaukee's largest carrier, is rolling back another one of its popular policies come January.

Attention frequent flyers: Southwest Airlines announced July 21 that it will be moving to assigned seating starting Jan. 27, ...

Southwest will assign seats for the first time ever in 2026. Here’s how group boarding will work — and what it means for your ...

DALLAS, Texas (NEWS RELEASE) - Beginning July 29, 2025, Southwest Airlines Co. (NYSE: LUV) Customers will have options to ...

On Monday, Southwest Airlines announced that assigned seating will become active on Jan. 27, 2026, ending a 50-year tradition ...

Dallas-based Southwest Airlines has nailed down the details and date for its new assigned seating program: January 2026.

Southwest Airlines Implements Major Change to Signature Offering originally appeared on Parade. It’s the end of an era at ...

Southwest passengers will be assigned seats, ending the chaotic scramble of its current open seating plan. The ability to ...