Business and Financial Times on MSN
Beyond personas: Why brands must design for multiple selves
By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
Discover alternative safaris, culture-led journeys, marine adventures and rising destinations that break the mould.
BLANTYRE-(MaraviPost)-The Consumers Association of Malawi (CAMA) has attributed the recent sharp fuel price hike to prolonged government and parliamentary interference in the operations of the Malawi ...
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