TCL is taking majority control of Sony’s TV business in a surprise move that could reshape Bravia pricing, production, and ...

While TCL is taking the reins of Sony’s home entertainment division, the Bravia TV brand will live on. How it will live on is another question.

Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony is taking a step back from the TV market.

Sony is moving forward with plans to give China's TCL control of its home entertainment business, including its premium ...

Sony is spinning off its Bravia TV business to TCL through a 51% stake sale, marking a major industry shift as Sony pivots ...

Sony has announced plans to spin off its TV hardware business, shifting it to a new joint venture with TCL. The two companies ...

A new, third company will make TVs and more under the Sony and Bravia names.

There could be a big change coming to your television – with Sony making a remarkable decision ...

Sony will hand operational control of its Bravia TV business to TCL via a JV, while retaining brand ownership and a 49 per ...

Sony has a history of making excellent TVs, from the Trinitron CRTs of last century to the world’s first OLED nearly 20 years ...

From pricing and panel sourcing to where TVs are made, Sony's deal with TCL could slowly reshape what Bravia TVs look like - even if the logo stays the same ...