Coca-Cola has announced the re-launch of it's 'Share a Coke' campaign which will see the return of personalised cans and ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...

Coca-Cola is reviving its “Share a Coke” campaign, and this time, it’s even more personal. Jon Springer covers sports ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Eight SI writers and editors ranked all 30 ballparks that will be in use this year from worst to best. Here are the results.

First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...

For now, Britain is hoping that the special relationship with Washington—and a few early white flags—will be enough to shield ...

Behind negative returns for shares of Nike and Coca-Cola, the Dow Jones Industrial Average is falling Friday afternoon. Supported by world-class markets data from Dow Jones and FactSet ...

In the age of consumerism, a silent revolution is underway. Major brands are stripping down their logos and embracing minimalism—a way to connect more authentically with their customers who ...

The campaign, #LOVEGC, started as a social media push encouraging locals and visitors to share their love for the ... “I really didn’t want those images of Alfred, or the heavily eroded ...