"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Who will you share a Coke with? That’s the million-dollar question Coca-Cola is asking its consumers as it relaunches its ...

Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...

Rafael “Rafa” Pitanguy embodies the global in his title as the deputy global chief creative officer at VML and the creative ...

Eight SI writers and editors ranked all 30 ballparks that will be in use this year from worst to best. Here are the results.

First launched in 2011 as an industry-first personalization campaign, 'Share a Coke' replaced the brand logo with consumers' names, revolutionizing engagement. Now the campaign evolves with a richer ...

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Telekom’s climate catastrophe in miniature, Tiffany’s new use for its iconic blue and Schweppes’ mission to Mars.

But from an unimaginable loss, a legacy was born. Now, 15-year-old filmmaker Charlotte McLaverty is joining the movement and amplifying Dolly's voice through a powerful campaign. "I first heard about ...