When Great Lakes Finesse products were first introduced into the market, they made a finesse fishing wave so large it now ...

It's available in solid colors. The tail oscillates when the lure is moving, making the body shimmy and wobble. When first introduced in the 1990s, swimbaits were known generically as Sassy Shad.

“Bob’s hammering on chartreuse!,” someone else would yell. Years later, after many trips with Scheel, I began to understand that color barely mattered. According to him, it’s practically irrelevant.