Tremfya achieved an impressions share of voice (SOV) of 3.35%, generating 2.1 billion total impressions. While the brand held ...

D rug commercials have become commonplace in the U.S. The average American watches more than nine drug advertisements a day, ...

Over a month into Robert F. Kennedy Jr.’s tenure as HHS Secretary, leaders in pharma, medical marketing and media circles are preparing for a potential TV pharma ad ban.

Allies and adversaries of Robert F. Kennedy Jr. alike were elated when an X post on Monday claimed the Health and Human Services (HHS) secretary planned to ban pharmaceutical ads from television. But ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is ...

A new kind of pharma-telehealth partnership has come under scrutiny over concerns that such an arrangement could lead to ...

TALK TO YOUR DOCTOR ABOUT PHARMA ADS — If you believed everything you read on social media, you’d think HHS Secretary Robert F. Kennedy Jr. had issued a sweeping proclamation Monday morning to ...

Conservatives should oppose the idea of censoring pharmaceutical advertising on television. It is fundamentally a First Amendment issue. In 2012, the Second Circuit Court of Appeals ruled in ...

As Robert F. Kennedy Jr. settles into his role as President Donald Trump’s health secretary, one major promise he’s made is still on table - banning pharmaceutical ads. Kennedy has been a ...