Nike doesn’t own the trademark for “Total90,” which is the name of a line of its soccer shoes, but a federal judge has denied ...

The Nike Tiempo is one of football’s great constants. A boot that has lived through eras, trends and revolutions, yet somehow ...

Kieran Brown tests out Nike’s Elastico Superfly 4 shoes specifically for street soccer play. Cher Scores Near-Complete ...

Nike has resurrected a legend. The Tiempo Legend. A boot that once saw Ronaldinho’ s magic back in 2005 is back, as the ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Some brands never fully fade, especially in industries in which nostalgia and cultural memory keep the brand alive long after a product line takes ...

For many footballers, a short spell at a giant club becomes only a footnote on a CV. For Nicholas Mynhardt, wearing the Gold and Black of Kaizer Chiefs remains the defining chapter of his life in ...

After his 12-year partnership with Under Armour ended Curry's shoe choices have paid tribute to the likes of Michael Jordan ...

Through dorm disputes and Bob Knight’s relentless demands, the story behind Indiana’s undefeated season reveals why the sport ...

Shedeur Sanders arrived to the Cleveland Browns game in style, donning an all black outfit and his dad's signature Nike shoes ...

AJ’s aura: The ‘most unselfish superstar,’ AJ Dybantsa lifts BYU by buying in like he always has Ace Dybantsa was born and ...

The evolution of placekicking in the NFL is pushing new boundaries. Illustration: Demetrius Robinson / The Athletic; Photos: Jared C. Tilton / , Morgan Tencza, Jayne Kamin-Oncea / Imagn Images Brandon ...