Sha'Carri Richardson highlighted Nike's \"So Win\" campaign's significant impact on women's sports, noting it brought much-needed investment and respect ...

Sha'Carri Richardson recently opened up about the impact of Nike's 'So Win' campaign on women's sport. Richardson appeared in ...

Women’s sport is becoming a brand-building arena defined by cultural momentum, and marketers are leveraging this ‘untapped ...

As part of the changes, Chief Supply Chain Officer Venky Alagirisamy will become chief operating officer, and Nike’s four ...

Right now, girls flag football is spreading like wildfire into American high schools, helped along by millions of dollars ...

A day before the Formula One Las Vegas Grand Prix, fans gathered to discuss the challenges for women in motorsport.

The Publicis and Genius Sports partnership will focus on moment-driven activations, such as live action moments, as well as immersive ad innovation, including augmented and contextual placements in ...

Cal and Stanford have undergone major changes atop their athletic departments as college sports shift toward a more ...

Caitlin Clark has become a phenomenon in women's basketball, not just for her court skills, but for her offcourt market value ...

In March 2019, in response to the news that players from the U.S. women’s national soccer team had filed a ...

Transporting, surprising and specialized, these stores keep alive the thrill of in-person shopping and are worth the trip — ...

Vuori is carving out its space in the market by blending athletic and lifestyle gear for the everyman. Can it scale?