I don’t know about you, but I certainly struggled with the winter’s darkness this year. It felt unending and, according to ...

If you look back at the past few months of new beauty launches, you’ll notice lip liners are having a moment. There was NYX's ...

Promising review: "I'm 56-years-old and I cannot tell you how many different eye cream products I have bought over the years.

Nyx Cosmetics is releasing a collaboration with "A Minecraft Movie," which features blushes, highlighters, and more. Get a ...

Brand-new Cheeky Mob Blush Balms in three pixel-perfect buildable shades.

With her own Rhode lip peptide glosses and now lip shapers, Hailey Bieber has plenty of lip combo options. But one of her lip ...

Gabrielle Union has a Fenty Beauty lip gloss in “every purse” and “every drawer.” She uses the Gloss Bomb Universal Lip ...

I could go longer between washings because my hair was healthier and required fewer other products applied to it daily. My heat styling was holding days longer because the ends of my hair weren't ...

PureWow is turning 15 years old, so what better way to celebrate than compiling beauty products I’ve loved for over a decade.

OIL-FREE FACE PRIMER. That creates a smooth makeup base, absorbs quickly and leaves skin feeling smooth and soft. EFFORTLESS MAKEUP APPLICATION. Forget the #filter, with La Base Pro Face Primer ...

SHOPPING: Conquer your stress naturally with this ashwagandha extract supplement formulated to reduce your anxiety while improving sleep and focus so you can be the best version of yourself. It's ...