The U.S. Supreme Court on Wednesday upheld an FDA decision that rejected a series of applications to market fruit-flavored ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

The days of simply selling phone plans and devices are long gone. Today’s telecom brands need to focus on customer ...

The artificial intelligence (AI) marketing industry is experiencing unprecedented growth, with projections estimating it to ...

While serving as marketing director for Marble Slab Creamery in the early 2010s, Jenn Johnston experienced a defining moment ...

Yahoo hired a new chief marketing officer to revive a brand that has seen major ownership and leadership changes over the ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of ...

Medicare Advantage insurers had urged CMS to scrap the obesity drug coverage proposals and eliminate a health equity payment ...

Victus Marketing will serve small and mid-sized businesses of all kinds that are seeking top-tier marketing strategy and ...

Microsoft and Pearpop use AI, creators and cultural moments like Art Basel and NYFW to drive awareness and sales for emerging ...

Most business leaders get marketing wrong. Not because they don’t care. Not because they’re not smart. But because they were never really taught what marketing is, or what it takes ...

After more than 14 years at Paramount Global and Viacom, marketing exec Josh Line has departed to join Yahoo as CMO.