“The White Lotus has become more than just a TV show – it’s a cultural moment that offers brands a unique opportunity to tap ...

In the evolving landscape of digital marketing and fashion photography, the choice between automated tools like Botika AI and comprehensive services such as AI solutions offered by AI Influencer ...

New research in Marketing Science has found that 95% of sponsored influencer posts on Twitter (now X) are not disclosed.

A new report from Collabstr, based on over 15,000 influencer collaborations using first-party data, reveals a surprising ...

A trending new meme coin making waves in the crypto space is Influencer Pepe (INPEPE). This isn’t just another Pepe ...

If INPEPE grabs even a slice of that pie as the go-to currency for influencers and brands, its value could explode. The ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day ...

As the creator economy matures, the most forward-thinking brands are rethinking their approach—not as buyers of influence, ...

These advancements promise to streamline influencer matchmaking, but they also raise a key question: Will agencies ...

Later, a leader in influencer marketing and social media management software, today announces the hiring of industry veteran, Ryan Bonnici, as Chief Marketing Officer. Twice named by Forbes as one of ...

Close your eyes and pretend you are a brand marketer being tasked with building a best-in-class creator roster. With more ...

Catalyst Campaigns, an award-winning digital marketing agency led by Scott Goodstein, has been recognized with two prestigious accolades at the 2025 Reed Awards, hosted by Campaigns & Elections ...