And because Lyft found older adults are 57% more likely to not show up for their rides, the app has a “Get Help” button that connects riders to a live agent during work hours.

Rideshare companies are making their services easier for older adults to access. Lyft Silver is a new account type that, like Women+ Connect for women and nonbinary passengers, makes it simpler ...

Introducing Lyft Silver, which CEO David Risher says is “good for business” and “good for society." Inside the Lyft CEO’s plan to capitalize on the boomer economy with 4 main features Skip ...