Liquid I.V., which was founded as a sports drink mix in 2012, was acquired by Unilever in 2020 and has remade itself into a ...

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...

PepsiCo’s approach with Gatorade echoes moves made by some of its rivals. Powerade, a sports drink owned by Coca-Cola Co., ...

PepsiCo announced today that Gatorade is shifting away from the product category its founder Dr. Robert Cade invented sixty ...

Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...

PepsiCo says it’s giving Gatorade a brand refresh as competition in the sports‑drink market grows, aiming to market the ...

PepsiCo, which owns Gatorade, announced Thursday a sweeping makeover of the brand in response to increased competition.

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

Gatorade is getting a makeover. Pepsico says it wants the brand to maintain dominance amid increased competition. The revamp ...

It’s not just athletes they are seeking. File photo of Plant City resident Chip Hinton who was one of several athletes Robert ...

Gatorade is shifting its focus 60 years after inventing sports drinks. PepsiCo., Gatorade’s parent company, announced on Thursday that the brand will no longer focus primarily on athletes, instead ...

Gatorade is updating the labels on its electrolyte sports drinks and preparing a new product that it claims will hydrate you ...