Sixty years after it invented sports drinks, Gatorade is making a surprising pivot: It’s no longer focusing primarily on ...
Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...
It’s not just hardcore athletes who want to stay hydrated, and that’s become a problem for Gatorade. PepsiCo, which owns ...
PepsiCo announced today that Gatorade is shifting away from the product category its founder Dr. Robert Cade invented sixty ...
Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...
PepsiCo says it’s giving Gatorade a brand refresh as competition in the sports‑drink market grows, aiming to market the ...
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Gatorade removing artificial dyes and pushing hydration education
Gatorade plans dye-free versions of key drinks and a new hydration strategy.
PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...
Gatorade is getting a makeover. Pepsico says it wants the brand to maintain dominance amid increased competition. The revamp ...
It’s not just athletes they are seeking. File photo of Plant City resident Chip Hinton who was one of several athletes Robert ...
Gatorade is shifting its focus 60 years after inventing sports drinks. PepsiCo., Gatorade’s parent company, announced on Thursday that the brand will no longer focus primarily on athletes, instead ...
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