PepsiCo Is Overhauling Gatorade to Stay Competitive in a Newly Crowded Market

PepsiCo announced today that Gatorade is shifting away from the product category its founder Dr. Robert Cade invented sixty ...

Gatorade Introduces Lower Sugar Drinks, New Products In Major Shift

Gatorade is rolling out a major overhaul of its lineup, introducing lower-sugar drinks, new hydration products, and updated ...
FOX 32 Chicago

Not an athlete? PepsiCo says you need Gatorade anyway

Doctors caution that while electrolyte and sports drinks have their place, the average non-athlete shouldn’t reach for one ...
Food Dive

Gatorade to remove artificial colors from top flavors in brand refresh

PepsiCo will remove artificial colors from three of its top Gatorade flavors this fall, as part of a larger refresh that ...

Gatorade to roll out brand refresh as competition intensifies

PepsiCo says it’s giving Gatorade a brand refresh as competition in the sports‑drink market grows, aiming to market the ...
ABC Columbia

Gatorade gets new makeover

Gatorade is getting a makeover. Pepsico says it wants the brand to maintain dominance amid increased competition. The revamp ...
WISH-TV

Gatorade is reinventing itself as hydration wars heat up

Gatorade undergoes a major rebranding to compete in the growing hydration market, introducing new products and packaging to ...

150 Million Americans Feel Dehydrated*. Gatorade Aims to Change How People Think About Hydration.

PepsiCo (NASDAQ: PEP) today announced a transformational new era for the Gatorade brand, expanding how its science-backed hydration expertise shows up beyond sport occasions. Built on 60 years of ...