Chalk one up for “gas pump topper ads.” Maybe Esso should send a few “Most Dedicated” Esso Medals over to whatever demons of advertising conjured this one up. They had struck again.

Esso customers overcharged at pump By . ... The mistake resulted in each liter of gas being priced as if it were a gallon, magnifying prices by a factor of 3.785 — ...

A sign displays the cost of unleaded and diesel fuel in euros, outside an Esso gas station operated by Exxon Mobil Corp, in Munich, Germany, on Monday, July 30, 2012. Exxon Mobil Corp., the world's ...

Imperial Oil cancelled a scheduled 50,000-litre delivery to the Glenmore Circle Esso in southeast Calgary on Tuesday, even though the station's 16 pumps sell about 150,000 litres of gas and diesel ...

In a now-viral Reddit post shared on Wednesday, one resident claimed that gas station company, Esso, is in the process of installing TVs that play advertisements at all of their gas pumps in Ontario.