Working out how best to react to the whims of the White House is difficult and few responses will be risk-free, writes ...

Pride organizers say major longtime backers are reducing their support as corporate America retreats from diversity ...

“There’s no doubt that there has been an increase in demand for Guinness in Chicago,” says Guinness National Ambassador Ryan ...

Holiday socialising caused “unprecedented demand” in December, says Grainne Wafer of Diageo, Guinness’s parent ... notes in “Hopped Up”, a new history of beer, Guinness has long marketed ...

A marketing idea has made the dark stuff as popular as ever. This St Patrick’s Day we explore Ireland’s greatest invention ...

For those brands and businesses keen to appeal to a big mix of people, there’s a logic to having that mix represented in ...

Guinness has never been so popular, with sales booming globally, Gen Z discovering its charms, and more pub taps than ever in the shape of the famous harp logo ... given new life by TikTok ...

ConfirmTkt, India’s leading online train-utility and ticketing platform, has renewed its association with Royal Challengers ...

Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their ...

Capping off a dynamic year of achievement and growth, Special New Zealand is Campaign Brief’s NZ Agency of the Year. From winning high-profile accounts like Honda, Tyro, Diageo ... the brand and logo ...