The overhaul was nicknamed Project Arden as a nod to the Elizabeth Arden beauty salon, best known at the time for its ...

And yet there are dozens of secret messages in company logos, and once you find them, they’re impossible to unsee. Take the Coke logo, for example. Now, the Coca-Cola font is iconic in its own ...

What’s the history of the Coke logo? As you may know, John S. Pemberton, a pharmacist, invented Coca-Cola way back in 1886.

'Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

That said, the Coca-Cola logo hasn’t always looked the same as it does today. A few years after its inception, the logo swapped the swirly font for a more gothic style. This only lasted a year.

Coca-Cola and the color red go together like peanut butter and jelly, milk and cookies, or tacos and Tuesdays. After all, we would recognize that iconic red label anywhere. But why did the company ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...

Not only are icons finally becoming textured again, but we're also seeing a lot of brands revive their old logos. Is it too much to ask Coca-Cola to bring back its grungy 90s logo?

Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

Lifestyle The Coca-Cola Company Coca Cola fans are only just noticing 'subtle message' hidden on company logo The company had humble beginnings, with Dr John Pemberton serving the world's first ...