Even giants in the beverage industry can be humbled by the public's unforgiving taste buds. Let's hope these discontinued ...

The Rays had four days to cover over every Yankee logo, mural and picture they could. But Babe Ruth, Derek Jeter and Co.

The British public are furious over the rebrand of the beloved books and stationery retailer WH Smith, which has been sold ...

For example, Google, Disney, Microsoft, and Coca-Cola are classic and globally recognised wordmark logos. Lettermark logos feature a business's initials rather than its full name—for example, BMW, UPS ...

The purple letters of Vendor City gleam like a beacon against the brick facade in Kokomo, Indiana, signaling to bargain hunters that they’ve reached the promised land. This isn’t just a shopping ...

The different colours of the letters add a playful touch ... Avoiding design trends and fads can help ensure the logo's longevity. The logo of Coca-Cola is a classic example of a timeless logo.

That navy blue building with the “Hot Boiled Crawfish” banner is a landmark for seafood lovers in Metairie. Captain Sid’s ...

"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...

Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...

Coca-Cola is reviving its iconic “Share a Coke ... s bottles and cans into personalized keepsakes and replacing the logo with popular first names. Now, as Gen Z seeks out more authentic ...

The campaign, which Coca-Cola calls “legendary”, involved the brand swapping out its logo for personalised names in its signature typeface. The campaign was credited with boosting Coca-Cola’s sales.