Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Creative Bloq on MSN6d
Coca-Cola just resurrected its most iconic campaign ever
Coca-Cola launched what was to become one its most successful branding campaigns. 'Share a Coke' saw the Coca-Cola logo ...
Marketing Week2d
Three things make Coca-Cola better at marketing than anyone
Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...