On a recent trip to San Antonio, the head of PepsiCo’s U.S. beverage business was up before sunrise for a 5 a.m. meeting with ...

Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

Capri-Sun introduces new no added sugar drinks, Zero Cola and Zero Monster Alarm, offering healthier, fruit juice-based ...

Pepsi is mounting an aggressive campaign to revive its struggling soda business as flagship cola sales fall behind Dr Pepper ...

Icon Park on International Drive in Orlando will be hosting the Pepsi Challenge April 4-6 from 1:00 p.m.- 8:00 p.m.

Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...

March Madness is heating up, and so is Tampa’s fandom game. But all that cheering, chanting and bracket-busting buzz comes ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Mature companies like Coca-Cola face growth challenges despite their stability, as revenue stagnates and competition ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

PepsiCo has tapped veteran marketer Mark Kirkham to lead its beverages business amid a broader push into zero sugar and brand ...