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ABSTRACT: This research explores the symbolic and linguistic components of advertising through a cross-cultural lens. Initially, the author reviews existing cross-cultural theories and synthesizes ...

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Faculty of Business, Economics and Social Sciences, Institute of Education, Work and Society Chair of Business and Organizational Psychology, University of Hohenheim, Stuttgart, Germany This study ...

1 Department of Social Work, The Chinese University of Hong Kong, Hong Kong, Hong Kong SAR, China 2 Department of Social and Behavioral Sciences, City University of Hong Kong, Hong Kong, Hong Kong SAR ...