The latest update comes in an iridescent purple and neon green expression, which builds on the colourway seen on F50 ‘Fast ...

Global leading sports brand Adidas will hold a two-day "F50 MADE DO IT: Summer Challenge" at Adidas The Base in Yongsan, ...

The adidas F50 Radiant Blaze boots return in a stunning purple and neon green design, paying tribute to Lionel Messi ...

Liverpool's latest partnership with adidas is already set for tremendous success. It's the third time the iconic sportswear ...

Apparel sales grew 17 percent in Q2, as the strong product offering in Originals, Training, Running, Golf, and Specialist ...

Women's football has come a long way in recent years, yet some women are still having to wear men's kit to play in. We speak ...

Set to be a record-breaking event, UEFA Women's EURO 2025 is also a sought-after investment opportunity for some of the world’s biggest brands. What is it about the tournament that attracts sponsors?

Mohamed Salah and Florian Wirtz have both linked-up to unveil adidas' latest gear. When Liverpool signed the German international, they did not only secure the services of one of the biggest stars in ...

Adidas has attained a nearly unrivalled status in football world. Which football players are the key faces of the iconic ...

Mario Balotelli is often pictured as a misunderstood genius for his behaviour on and off the pitch, but the former Italy ...

Official campaign pictures, tech specs, and shopping information for Damian Lillard's 10th signature adidas basketball shoe.

For decades, Birkenstock has had a virtual monopoly on what I’ll call hippie chic footwear, marked by cork soles and leather (and suede) uppers. While the 250-year-old brand clearly isn’t going ...