The Adidas connection to the WNBA is steadily developing as the apparel company has launched their latest women's basketball ad featuring Aliyah Boston, Candace Parker, Satou Sabally, Kahleah Copper, ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Nike is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new ...

Here’s why these 10 organizations, from Adidas to the WNBA, topped the list of Fast Company’s Most Innovative Companies in ...

Data and analytics company GlobalData said that Shein’s market share has grown by 0.24 percentage points since 2023, beating ...

Described as the 'Godfather of summer basketball', Sonny Vaccaro signed the relative-unknown Michael Jordan early in his ...

With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

The 19-year-old Rioux handles them all as effortlessly as he touches a 10-foot rim and without anything in return. But the ...

Deals with Sela and Adidas have helped Newcastle both increase their pulling power and their all important revenue streams in ...

Washington women’s basketball team sprang from their seats in unbridled exhilaration after ESPN announced UW was the No. 11 ...

Omaha athletic officials are campaigning for a new practice facility, writes . The timing of the Mavericks' NCAA tournament ...