UFC to double performance bonuses, add new incentive bringing the total bonus pool to at least $400,000 as Paramount era ...

The PWHL will try to sell tickets on a day when three major sports teams are playing, including the AFC Championship down the ...

Although talks are ongoing and apparently civil, sources told SBJ Friday the WNBA still has not responded to a month-old ...

Cosm has a new sponsorship deal with Monster Energy that the immersive venue operator will activate in several unique ways.

Real Madrid’s interest in NBA Europe has escalated to “direct, high level talks," the president of FIBA Europe Jorge ...

At the annual Sports Licensing & Tailgate Show in Las Vegas, there was debate about the Super Bowl-winning team that would ...

Rebecca Lowe, the conductor of NBC’s Premier League studio show, will host both the Olympics and the World Cup in the same ...

IMSA is revealing several deals it’s had in the works, including an extension with Rolex, new partnership with NASA and a new ...

The Blue Jays on Thursday unveiled their ticket prices for 2026 home games, and “fans aren’t happy about what the team is ...

The NCAA’s Division I Cabinet on Friday afternoon decided to permit D-I programs to sell ad space on uniforms, equipment and ...

The Indiana Hoosiers won their first CFP national title by beating the Miami Hurricanes, while Adidas saw its first football ...

Grizzlies-Magic on Sunday marked the most-watched London game ever in Europe, with viewership up 90% vs. the last NBA game in ...