Late on Friday, Google's Robby Stein and Rajan Patel announced on X and X that Google Search is now using its latest AI model ...

Google is testing blue hyperlinks in the ad descriptions within the sponsored results. These are clickable, keyword rich, ...

Apple has added over 4,000 new IP addresses for Applebot, Apple's Siri and Apple Intelligence crawler, to crawl from.

There are a number of reports that the performance reports, both for Google Search and the Generative AI features reports, are showing a decline in impressions and clicks (AI report does not show ...

A month ago, we reported that Google said it would be rolling out AI-generated images within AI Overviews in Google Search.

Google has dropped the minimum number of followers needed to be approved for a Search Profile on Google. Previously, it was ...

As we know, Google has often declared that its crawlers, Googlebot, etc, come from Mountain View, California. But the truth ...

The Console generative AI performance reports seem to be live for everyone now. Google has not yet announced the full rollout ...

While the Console generative AI performance reports do not share query data, you can still try to figure out which queries ...

Google Search Ranking Volatility Spikes On August 12-13 We saw a spike in volatility yesterday amongst the Google Search results rankings. There was a spike in ranking movement outside the day-to-day ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is removing the ability to manually set ...