European T20 Premier League (ETPL), officially sanctioned by the International Cricket Council (ICC), has announced the ...

The Diageo India-owned liquor maker spent Rs 523 crore on advertising and sales promotion in Q3 FY26, a 115% jump from Rs 243 ...

Media expert Valentina Kulikova explains how television is evolving amid internet competition, AI disruption, and the science ...

Pinterest’s Andrea Mallard has joined Chief Marketing Officer for Microsoft AI. She shared the news of her new role through a ...

We’re incredibly excited to partner with Warner Bros. Discovery to bring Om Nom Stories to the Indian subcontinent” said ...

In an exclusive interaction with exchange4media, Tanmay Prusty, Chief Marketing Officer, said Crompton has been undergoing a ...

The focus of the jury panel will be on impactful work that demonstrates sharp strategy and compelling storytelling. With ...

As AI shifts from a back-end efficiency tool to a creative partner, agencies are re-evaluating authorship, talent structures, ...

According to Ravindra Sharma, Chief – Brand, Corporate Communication and CSR, SBI Life Insurance, while digital consumption ...

In FY25, government advertising in print stood at Rs 643.63 crore, reinforcing its continued relevance in the government’s ...

Industry watchers are unanimous that for brands, visibility alone is no longer the battleground; it is now about remaining ...

From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist ...