In this interview, Motion Sickness partner and strategist Hilary Ngan Kee breaks down how empathetic humour helped the agency ...

Titled Enjoy the Ride, the campaign pairs award-winning actor and longtime brand collaborator Greg Hsu with Peking Opera artist Geng Qiaoyun inspired by tangma, a stylised horse-riding performance ...

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach among adults.

SQREEM Technologies, Taylors Wines, GO Communications, and more, in our weekly collection of people moves and account news.

In her first interview since taking the APAC CEO role, Chung explains how generative platforms are changing crisis dynamics and why earned credibility will outweigh media spend.

Xiaomi has long championed its ‘Just for Fans’ philosophy, and management has since acknowledged that the incident “severely ...

The associate design director at RGA Australia picks 11 questions to talk Jordan Brand, growing up drawing comics, creative ...

The frugal milk-tea upstart is now the world’s largest F&B chain by store count. The next test is whether it can build real ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

Dyson has shortlisted Omnicom Media, WPP Media and Publicis Media as part of its global media review. Campaign initially ...

ChatGPT advertising doesn’t behave like search, social, or display. It operates inside a conversational interface where users ...

In a climate of intense pressure to deliver immediate ROI, many companies are reacting by pivoting to "safe" short-term ...