From its earliest days, YouTube opened the door for millions of people to share their voice, find a community, reach a global audience, and build a business. But we knew that was just the beginning.

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

Explore the latest company news, creator and artist profiles, culture and trends analyses, and behind-the-scenes insights on the YouTube Official Blog.

A rundown on Super Thanks and all the other ways fans can show support to their favorite creators! Everyday, YouTube creators help me learn or achieve something new - from baking sourdough during the ...

YouTube celebrated its 20th birthday this year, and while a lot has changed over the years, one thing has stayed consistent: Pop culture continues to be defined by the ways creators and fans use video ...

Last September, we launched YouTube Player for Education, a new product designed for learners that improves the way YouTube videos are shown in popular educational tools. Since then, some of the most ...

YouTube Shorts offers a dynamic and engaging way to connect with audiences in bite-sized bursts. If you're ready to dive into the world of vertical video, here's your guide to getting started with ...

15 years ago today, YouTube took a small step toward starting something big. On February 14, 2005, YouTube was registered as a website. Its founders wanted to create a way for people around the world ...

The past few years have been a transition for all of us. We've adapted to changes in our lives we couldn't have imagined before the pandemic. Along the way, we've seen incredible growth in the YouTube ...

So far this year, there have been more than 25 billion views of videos with “unboxing” in the title.¹ Sure, you know you ordered something online and followed the tracking information every step of ...

Are you making the most of your YouTube Premium subscription? Whether you’re newly subscribed or have long been a part of the 80 million Premium members and trialers who enjoy exclusive features and ...

As we enter 2026, the lines between creativity and technology are blurring, sparking a new era of innovation. This inflection point requires ambitious bets. YouTube is the epicenter of culture. Our ...